Makes ya shake your head, huh? To think that there ever was a push by shoe manufacturers to convince the population to buy Dress Shoes. According to the great national shoe weekly that Larry found on Google Books, some people just didn't think about it. Horrors!
This convincing poster was published in the Boot and Shoe RECORDER in 1921 to help merchants tell the hoi polloi that they were slobs without fancy shoes.
Evidently, the Schmolke/Blake team tried to get the word out about 'What the ladies think of men who are not well shod', but it didn't work in Buckman...that same issue of the Recorder had pages of notices, one of which shows Schmolke and Blake in the "Failures" column.
Wonder how Brandls did at the other end of the block, selling shoes in the Harness Shop?
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