Sunday, December 26, 2010
This ad ◄ was in the same newspaper in Kansas as the Pierz kids photo (August 1940) 15 months earlier...but of course THAT was war related prep, too.
I think there must have been a sense in the US that we hadn't been really prepared for World War One...or that we could have been much better prepared. According to Wikipedia, so many men were killed in WWI "due largely to great technological advances in firepower without corresponding ones in mobility". America was intent on preparation this time, since WWI hadn't solved the problems that caused it, either.
(Besides, I still think wars are the "legal" way to test new weapons. Think of the officers' reactions at the beginning of the first Gulf War--"Wow, it worked better than we ever expected it to!")
So, by 1940, the wording in this ad is belligerent without saying why--"our freedom" was being threatened, so Reddy Kilowatt was gearing up to provide more consistent power to Americans? People understood even if it didn't actually make sense.