If you think about it, there would have been no advanced publicity planning around the flight, because a whole field of aviators were trying to prove transatlantic flight was possible. Charles Lindbergh just happened to accomplish it that May, and Little Falls became a center of the worlds' attention overnight. So, how could the city fathers cash in on it?
Possibly knickers and knee sox were one way, especially with matching jackets and hats, and a nice new Nash Special Six in the bargain. Read these clippings and see how four local guys got a free trip to Washington, DC because they knew Lindy way back when. They were Mayor Austin Grimes, Kenneth Martin, C. H. Longley, and J. Sherman Levis (none of whom are familiar to me).